Project Overview

Coca-Cola India’s Parivartan program is a unique, retailer capability development initiative by Coca-Cola University (CCU), provides skills, tools and techniques to the rural and urban retailers in India for enabling them to make their business more profitable and sustainable. The training delivered under Parivartan program is imparted through classrooms as well as on a mobile bus (CCU on Wheels) These customized buses reach out to retailers in rural and semi-urban areas and are fully equipped with basic training pre-requisites such as a seating area, presentation zone, audio-video equipment and on-board trainers. Retailers are trained on four key pillars: Shop Management, Stock Management, Customer Management and Financial Management. Trainers use multimedia tools including videos, leaflets and presentations to conduct the two hour long session. Training is offered in 6 regional languages through trainers certified by Coca-Cola University.